Leadership brands:

173 years

In October 2010, P&G brands will have helped to make everyday life a little better for 173 years.

50 leadership brands

These brands are some of the world’s most well-known household names—including innovative new products that comprised five of the top ten most successful new introductions in 2009.*

23 billion-dollar brands

Number of P&G brands that each generate more than one billion dollars in annual sales—including our newest billion-dollar brand, Ace.

90% of sales

These 50 leadership brands account for 90% of P&G sales.

90% of profits

These 50 leadership brands account for 90% or more of P&G profits.

125 products

Over the past 15 years, 125 P&G innovations have earned a spot on SymphonyIRI Group’s list of each year’s 25 most successful new products—more than our six largest competitors combined.*

*Source: SymphonyIRI Group New Product Pacesetters™ report (non-food brands), March 22, 2010 (measured as total year-one dollar sales across food, drug, and mass channels, excluding Walmart).