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Branding
P&G’s history as a branding innovator began in 1850 with the company’s early candle crates. Each crate was marked distinctly with a Moon and Stars image, which became a hallmark of the quality product inside. Without the Moon and Stars people refused the candles, fearing they weren’t genuine. This ignited P&G’s branding efforts to come — from creating iconic product brands recognized across the globe to evolving our company’s brand as a whole.
P&G Stearic Star Candle crate from 1865
Early Ivory packaging as designed by Harley Procter
Ivory Trademark, 1879
First Ivory print advertisement in 1882
A Busy Day painted by Maud Humphrey for Ivory print ad
Artwork in Advertising, 1896
1911 Baseball booklet sponsored by Gillette
Use of Celebrities, 1910
Max Factor in his laboratory
Society Make-Up Brand, 1920
1931 P&G ad to store owners on importance of radio
P&G Hits the Airwaves, 1923
1925 Early metal coupons
Our First Use of Coupons, 1925
1931 Brand Management memo by Neil McElroy
Creation of P&G Brand Management, 1931
1933 Cast of Ma Perkins popular radio drama
Creation of the Soap Opera, 1933
Early comic book
Creation of the Comic Book, 1933
1939 - The first ever TV commercial was for Ivory
First TV Commercial, 1939
Donald Deskey
Logo Designs, 1950
1955 Original Crest package
Crest Professional Program, 1957
1961 Photograph of Pampers inventors
Pampers Market Research, 1961
Listen to Rosie - Bounty is the Quicker Picker Upper
Brand Icons, 1964
1973 Dawn introductory package
Grease-Cutting Innovation, 1972
1970 - The original pink bunny in battery advertising
The Original Pink Bunny, 1974
1979 NyQuil slogan
Nyquil Campaign, 1979
1983 Always packaging
Always / Whisper Introduced, 1983
1985 Vicks products in India
Herbal Vicks in India, 1985
1996 - First PG.com website
P&G’s First Website, 1996
2005 cover of Fast Company featuring CEO A.G. Lafely
The Design Department, 2001
Lofts at P&G webpage
Innovation Processes, 2003
2012 P&G Purifier of Water product
Children's Safe Drinking Water, 2004
2009 Tide Loads of Hope bottle
Disaster Response, 2005
Social Media icons
Online Community Management, 2005
2012 Mr. Clean carwash
P&G Services, 2007
2007 Old Spice body wash (Smell Like a Man, Man)
Old Spice Campaign, 2008
2012 Olympics packaging
P&G Brand Revival, 2010
2012 Olympics packaging
P&G Olympics Campaign, 2012
2013 P&G Everyday Effect
P&G Everyday Effect, 2013
    • P&G Stearic Star Candle crate from 1865
      P&G Logo Then & Now, 1850
    • Early Ivory packaging as designed by Harley Procter
      Ivory Trademark, 1879
    • First Ivory print advertisement in 1882
      Advertising Pioneer, 1882
    • A Busy Day painted by Maud Humphrey for Ivory print ad
      Artwork in Advertising, 1896
    • 1911 Baseball booklet sponsored by Gillette
      Use of Celebrities, 1910
    • Max Factor in his laboratory
      Society Make-Up Brand, 1920
    • 1931 P&G ad to store owners on importance of radio
      P&G Hits the Airwaves, 1923
    • 1925 Early metal coupons
      Our First Use of Coupons, 1925
    • 1931 Brand Management memo by Neil McElroy
      Creation of P&G Brand Management, 1931
    • 1933 Cast of Ma Perkins popular radio drama
      Creation of the Soap Opera, 1933
    • Early comic book
      Creation of the Comic Book, 1933
    • 1939 - The first ever TV commercial was for Ivory
      First TV Commercial, 1939
    • Donald Deskey
      Logo Designs, 1950
    • 1955 Original Crest package
      Crest Professional Program, 1957
    • 1961 Photograph of Pampers inventors
      Pampers Market Research, 1961
    • Listen to Rosie - Bounty is the Quicker Picker Upper
      Brand Icons, 1964
    • 1973 Dawn introductory package
      Grease-Cutting Innovation, 1972
    • 1970 - The original pink bunny in battery advertising
      The Original Pink Bunny, 1974
    • 1979 NyQuil slogan
      Nyquil Campaign, 1979
    • 1983 Always packaging
      Always / Whisper Introduced, 1983
    • 1985 Vicks products in India
      Herbal Vicks in India, 1985
    • 1996 - First PG.com website
      P&G’s First Website, 1996
    • 2005 cover of Fast Company featuring CEO A.G. Lafely
      The Design Department, 2001
    • Lofts at P&G webpage
      Innovation Processes, 2003
    • 2012 P&G Purifier of Water product
      Children's Safe Drinking Water, 2004
    • 2009 Tide Loads of Hope bottle
      Disaster Response, 2005
    • Social Media icons
      Online Community Management, 2005
    • 2012 Mr. Clean carwash
      P&G Services, 2007
    • 2007 Old Spice body wash (Smell Like a Man, Man)
      Old Spice Campaign, 2008
    • 2012 Olympics packaging
      P&G Brand Revival, 2010
    • 2012 Olympics packaging
      P&G Olympics Campaign, 2012
    • P&G pedicabs were available in several locations throughout New York City.
      P&G Everyday Effect, 2013
Origin Story